Microsoft Dynamics CRM

Microsoft CRM For Marketing

Make your marketing team more effective with Microsoft Dynamics CRM. Microsoft CRM includes tools to help identify, execute and replicate effective marketing initiatives across multiple sales channels.

The Marketing Automation Module helps your marketing team to assign, schedule and track marketing campaign activities and measure campaign performance. The combined sales, marketing and customer service tools allow your business to work with one up-to-date set of customer data, therefore appearing professional, organised and informed when speaking to your customers.

Photo: Microsoft Dynamics CRM 4.0 packaging

Stick with what you know

Because Microsoft CRM runs through Microsoft Office Outlook, marketing and sales teams find adoption of the new tools exceptionally easy. The interface is one they work with already on a daily basis.

Tools designed specifically for marketing teams

Microsoft CRM's Marketing Automation Module allows your marketing team to:

Contact the best customers with targeted promotions and email communications
Set up and run quick sales campaigns with the minimum of effort
Run large, complex campaigns more easily through one interface
Simplify cross-department campaigns run in conjunction with the sales team
Send bulk e-mail messages and track all responses

In summary, Microsoft CRM gives your marketing team access to your customer data quickly, easily and in a way that makes it easier to market the right products to the right customers.

Case Study: Automating sales activities with Microsoft CRM

Find out how Excitation provided Mercers with a flexible and scaleable Microsoft CRM implementation to automate their sales and marketing information

" Excitation were both professional and knowledgeable ..."

Read the Mercers case study